What is this strange effigy i keep hearing about everywhere?

You aren't alone if youre afraid of it.
It's name is COWBOY, and you can find him anywhere that you use your eyes.
He hails from a race of extraterrestrials with a particular fondness for humans.
(despite not knowing really what a human is.)
...So he really promises to be a good cowboy.
His friends are around here too, if you can find them.
A hole could be a good place to start.